A rose by any other name
still smells as sweet, a lie by any other name still stinks. The way to build
trust in business is to be consistently honest, truthful, fair and
transparent. It is even more important
in our post-truth world that stakeholders know and can spot the difference
between a lie (a false statement with the intention of deceiving) and a genuine
mistake. It is absolutely critical that
leaders demonstrate and engender ethical behaviours in their organisations to challenge
and counter the growing trend, temptations and sloppiness of communicating
falsehoods. Having organisations that
can be really trusted will help them to attract both employees and customers,
building the bedrock for future business when the house of lies collapse.
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