“Organisations often face difficulty in managing
ethical dilemmas because they are designed as profit-maximisers” states Drs
Paul Baines and Howard Viney in an article for Cranfield University alumni. They
go on to say that “to overcome this, there needs to be a commitment on the part
of organisations towards openness”.
It is worth continuing to quote them directly “Organisations
could take the extra step to build confidence by introducing an ‘ethicist on
the board’, appointing a non-executive director whose sole responsibility is to
offer advice on the ethical aspects of any organisational decisions. The
non-executive ethicist would act as the conscience of the organisation, tasked
with the responsibility to act as a devil’s advocate, challenging major
decisions to ensure they are defensible on ethical grounds and anticipating
public responses to actions so that they may be communicated to stakeholders
without reputational damage.”
Many/(most?) NEDS have been taken from financial
backgrounds reflecting the importance of sound financial decision making in
running a business. While two of the key qualities for NEDs are independence
and challenge it is becoming clearer, as this blog site has tried to illustrate,
that significant sums can be lost if the main NED challenge is focused
predominantly on the short-term requirements of one stakeholder, the
shareholder. It would be good to see boards, head-hunters and recruiters
looking for a new pool of NEDs where evidence of real ethical challenge in decision
making is given priority, reflecting the longer-term impact on all
stakeholders. This would surely help to
build trust and confidence in business generally.
No comments:
Post a Comment