As 2014 kicks off, the "quintuple bottom line" might be a good starting point for new year's resolutions with "sustainable development" at its heart. Sustainable development is defined as "development that meets the need of the current generation without compromising the ability of future generations to meet their own needs" (per 1972 Bruntland Commission).
The quintuple bottom line is about:
1) operating within an ethical or moral framework (as defined by the beliefs of the wider community)
2) financial return
3) economic responsibility
4) environmental responsibility
5) social responsibility
Companies then need to manage and balance these important five aspects for sustainable development. The key to keeping this resolution has to be excellent leadership and long-term focus. Happy new year!
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