Measurement was one of the noticeable factors uniting the world's most ethical companies and contributing to their success (see the paper "Changing the story:reasons to believe" in 20th November 2014 blog for details). All companies were active in external benchmarking not only against the sector peer group but also worldwide across industries.
This is important because benchmarking helps to build reputation and once a ranking is achieved, it creates a natural, internal motivation to maintain or better that ranking and position. It becomes self-perpetuating. It requires a leadership team that supports an open culture because the only way to maintain the ranking against your peers is to have a workforce which is actively innovative and creative to improve standards- benefiting the sector and business generally.
So while it is disappointing that the state of our business world needs the likes of Investors in People, Living Wage, Fair Tax accreditation etc etc it does at least mean that some companies are taking more of an active interest in their social and economic impact and ensures that through benchmarking and innovation, competitors have to measure up.
No comments:
Post a Comment