Wednesday 9 July 2014

Sterling effort needed to make trust the ultimate currency

With leaders in all walks of life now being exposed for their greed, immoral and unethical behaviours the levels of trust in society and business are plummeting.What is needed now are sterling efforts by leaders to boost levels of trust in their organisations and they need to start right now as this is a long-term game.

Good starting points are to focus on the fair treatment of all stakeholders and to engender an open culture with transparent practices key. Shareholders may be pressurising for better returns but there is only one currency they really need to trade in for a sustainable future and that is trust. We need more pressure from them and independent non-executive directors to take the long term view to re- build confidence in business and society.

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