Customers with genuine grievances or complaints about companies, which they find are not being addressed seriously or adequately by the relevant customer services teams, may often experience real difficulty getting through the "gate-keepers" to the top team. E mail addresses and phone numbers are frustratingly not public or easily available.
An organisation has set up a website to help facilitate the process to give customers access to the CEO. It can be found at www.ceoemail.com.
In today's connected world keeping secrets is just no longer possible. It would probably be much more effective for businesses to be actively more transparent so that customers' grievances and anger is dissipated rather than fuelled by deliberately obscuring the contact details they need. Make it easy to complain,address their needs and move on.
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